Resources Library by ANA

A practical approach to testing worldwide campaigns

A user reports on the problems encountered in analysing the international advertising campaigns of a major industrial concern, and the solutions that were found. Increased export trade and the growing importance of worldwide production (and its...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Claus Merbold

October 1, 1981

The industrialization of market research

The value for money issue is not a new topic, it is as old as Market Research (MR) itself. It has taken different shapes over time however, conditioned as it is by two sets of factors which have clearly followed a certain time path. The first set of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Arie van der Zwan

September 1, 1978

Housing standards

The paper is concerned with the development and modification of techniques to assist in the redefinition of housing standards in England and Wales. The paper primarily reports on original research which has been conducted to assist in this...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Frank Macey

June 15, 1976

Using research for quality control in the inclusive holiday market

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Sheila Jones

June 15, 1976

Interviewer guidance, supervision and control

Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Uwe Bliesch

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

October 1, 1973

Interviewer guidance, supervision and control (German)

Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Uwe Bliesch

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

October 1, 1973

Fieldwork standards and how to maintain them

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: W. A. Roberts

October 1, 1973

Technological level and market evaluation

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Ilona Majlat

September 1, 1973

Technological level and market evaluation (German)

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Ilona Majlat

September 1, 1973